Aldrich has been called a 'guru' by Fortune Magazine and a 'maverick' by CNN.  Aldrich and his work have been featured in hundreds of sources, including CBS, ABC, The New York Times, USA Today, AP, Wall Street Journal, NPR, CNET, Business 2.0, BusinessWeek, and U.S. News and World Report.   He has written five books, founded Gartner's eLearning's coverage, has a degree from Brown University in Cognitive Science, taught at a leading environment education foundation, has given numerous keynotes, and his patent and award wining programs have earned millions.